What are the benefits of personalized product recommendations?
The recommendation of personalized products has many benefits for your e-commerce site:
• Improved conversion rate: by offering product recommendations tailored to customers' tastes and which they hadn't thought of, you'll significantly increase your sales and average shopping basket;
• Improved on-site user experience: with high-quality, personalized suggestions tailored to visitors' needs, they're more likely to enjoy their experience on your page: these details matter;
• Customer loyalty: a customer who sees that a website suggests personalized products based on his or her desires will be more likely to return to that site: this will improve your brand image in his or her eyes;
• Competitive advantage: implementing personalized product recommendation tools can give you a significant advantage over competitors who don't have this type of solution.
Ultimately, the expected benefits are improved customer satisfaction and increased sales for your website.
What's more, with our personalized product recommendation solutions, you'll have access to in-depth analysis of your upsell and cross-sell sales, detailed results of the actions implemented, and many other details...
What data is used by the product recommendation engines?
To find the ideal product to offer your existing and potential customers in a personalized way, a recommendation engine needs to collect certain information.
Typically, these are:- Visitor search history:
• Customer purchase history;
• Items in the shopping cart at the time of browsing;
• User behavior on social networks;
• Geographical location of the visitor.
We would also like to point out that SaleCycle is committed to respecting European regulations on privacy on the Internet through its various tools and software.
How do personalized product recommendations work?
Personalized recommendations are made using your website users' browsing information. With this information, our software is able to offer your customers the products they want to buy, with a high level of personalization.
What's more, the more personalized your customers' online experience, the better the recommendation will work and boost your sales. Putting the right customer in front of the right product means taking a giant step towards the act of buying.
Personalized product recommendations will increase your sales and build customer loyalty: a powerful marketing lever for your site.
How much does your personalization and product recommendation tool cost?
SaleCycle solutions adapt to your priorities and are scalable, we allow each feature to be gradually replaced. Our contract is adapted according to your current contract deadlines.
Will your solutions slow down or break my site?
Don't worry: none of our solutions will break, slow down or adversely affect the content or interface of your website. Our modules have already proved their worth to many companies, and are specially designed to work on your website, depending on the technology used.
Our script, meanwhile, is ultra-light, and is installed on top of your site: once online, our service will therefore have no adverse impact on your site's technical aspect, nor on its performance, nor on your SEO.