A/B Testing

A/B Testing: definition

A/B Testing, also called “split testing,” “comparison testing,” “split testing,” or “ABC Testing,” is a marketing method used to assess the effectiveness of two different versions (usually A and B) of an element, such as a web page, user interface, email, or advertisement.

The objective of A/B Testing is to determine which version of the same element generates the best results in terms of performance, by referring to various indicators, such as:
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• The conversion rate
• The time spent on a page
• The click rate
• The amount of the e-commerce basket

Our A/B Test tool and our experts will help you know all the KPIs you need to measure the performance of your variants, and to help you set them up!

What does A/B Testing consist of?

During an A/B Test, two user groups or two audiences are formed: for example, one group is exposed to version A of a web page (control group), while the other is exposed to version B of that same page (test group).
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Users are selected and divided into their group randomly in order to minimize bias. Performance data is then collected and compared to determine which version had a significant impact.
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This method can be used to test multiple aspects, such as design, content, color of certain elements, CTAs, prices, or promotional offers.
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The objective is to identify the versions that produce the best performance for visitors, in order to improve the user experience, conversions, and business results of a website.

Why choose SaleCycle A/B Test?

A solution ahead of its time

Ultra-lightweight script - No impact on performanc
‍No flicker effect
Fast and delegated mighration
Tailor-made support by our experts
Real-time dashboard - interface available 24/7
Personalization via AI
For much more accurate tests

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An expert dedicated to your success

A turnkey migration

From Google Optimize to SaleCycle: we guarantee onboarding, training and a very simple and fast installation.
‍Tailor-made support according to your needs and resources
This support can be 100% delegated to SaleCycle, mixed, or you can be 100% autonomous.
An expert dedicated to your projects
We offer you a single contact person available every day, at any time, for ultra-personalised exchanges.

A tool to analyze your traffic in depth

Relevant and adaptive experimentation

We guarantee you accurate and relevant results, obtained thanks to the performance of the functionalities deployed during your tests.
‍A detailed user analysis
Our personalization is based on the intention and behavior of the visitor, so that you can be fully confident during your tests!
Ongoing support
Benefit from tailor-made support, throughout your project, for a personalised and well-thought-out optimization of your tests.

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What types of sites can A/B test?

Lead Generation sites

A/B testing can be used to test various parameters in order to optimize UX and the visitor journey, and encourage visitors to leave their contact details.

Media sites

Editorial A/B Testing is often used in order to test the success of different content categories with their target audience and to draw relevant conclusions with supporting numerical evidence.

E-commerce sites

A/B Testing is commonly used in the field of E-Commerce to improve the efficiency of an online sales site or application, in order to increase conversions and therefore sales.